Homepage concept · Design proposal · BI Consulting Services × Evolve Digital Marketing
Homepage revamp concept · prepared for Sean · September 2026
wclynchburg.org, told the way the campus is laid out — by level of care, with the price on the page
Same Webflow site, same photography, same voice ("Life Your Way"). What changes is the structure: every level of care gets a front door, the 2026 fee schedule becomes a page, and the things a family checks — stars, awards, the phone number — sit above the fold. Numbered pins map each change to a finding in the review.
Before · current homepageschematic from the September 2026 crawl*
Westminster Canterbury LynchburgAbout · Residences · Health Services · Community Life · Gallery · Giving · Careers · Contact
Your New Beginning
H1 ×4
Life Your Way (H1)
Riverside Apartments (H1)
Health Services (H1) — one page, six service lines
6 of 8 images: alt=""
434-386-3500
434-386-3305
434-386-3402
434-386-3400
<title> Westminster Canterbury Lynchburg · no JSON-LDInstagram → theseabrookofhhi
After · the concept belownavy #003F70 · green #95B542 · sky #77D5F6
*Our build network is blocked from screenshotting wclynchburg.org; the "before" pane is a schematic drawn from the crawl data (titles, H1 count, alt text, footer link) rather than a live screenshot. A live capture will replace it on request.
501 VES Road, Lynchburg, VA 24503 · A nonprofit Life Plan Community since 1980434-386-3500 · Careers · Giving · Resident login · Schedule a visit
Life your way, on 52 wooded acres — with every level of care already here.
Cottages and four apartment buildings for independent living. Hearthside assisted living, a 14-bed memory-support household and the 5-star Drinkard Healthcare Center, all on one campus. A LifeCare contract means the move you make today is the last one you have to plan.
The full 2026 fee schedule, on the page and as a download. Two contract types, three refund options, no "call for pricing".
Monthly fees · independent living
from $2,182 / month
Range $2,182 – $6,484 by floor plan and contract. Second person (Fee-for-Service): $1,022.
Entrance fees
from ≈$63,800
Up to ≈$560,700 for the largest plans on a 90%-refundable contract. Figures to be confirmed against the schedule columns before publishing.
Contracts
2 types
Fee-for-Service (Traditional, 50% or 90% refund) or LifeCare Unlimited, which fixes your monthly fee across levels of care.
Source: Westminster Canterbury 2026 Fee Schedules (effective 10.1.25). The page carries Offer schema so search engines and AI assistants quote these numbers, not a directory's estimate. Download the full schedule (PDF) →
6
Life here
Three dining venues, a pool, a chapel, a library, the Pigeon Creek Nature Trail — and neighbours. Photography from the campus, captioned and alt-texted.
The nature trail in October
Dinner at one of three venues
The pool and fitness center
Chapel — Episcopal & Presbyterian roots, all welcome
A Creekside cottage porch
7
What families say
Real ratings shown; quotations to be drawn from Google and Caring.com reviews with permission.
★★★★★4.7 on Caring.com (real) [Family review excerpt — placeholder until sourced][Attribution placeholder]
9.1 "Most Loved · #1 in Lynchburg" — FamilyAssets (real) [Resident quote — placeholder until sourced][Attribution placeholder]
9.1 / 10 across 44 web reviews — MyCaringPlan (real) [Rehab patient quote — placeholder until sourced][Attribution placeholder]
8
Questions people ask before they visit
What is the difference between LifeCare and Fee-for-Service?
LifeCare Unlimited fixes your monthly fee if you move to assisted living, memory support or nursing care. Fee-for-Service has a lower entrance fee and charges the level-of-care rate if and when you need it, with 0%, 50% or 90% refund options.
Can someone who isn't a resident move into Hearthside or Drinkard?
Yes. Assisted living, memory support, long-term nursing, short-term rehab and outpatient therapy accept direct admissions from the community. Call 434-386-3402.
How much does independent living cost?
2026 monthly fees range from $2,182 to $6,484 depending on floor plan and contract; entrance fees vary by residence and refund option. The full schedule is on the Pricing page.
Is Westminster Canterbury religious?
It was founded in 1980 by the Episcopal and Presbyterian churches and is guided by their standards; residents of every faith and none live here.
How do I join the waitlist?
The Canterbury Club is the priority waitlist for independent living. Call 434-386-3305 or use the form on the Residences page.
What's under the hood · FAQPage schema
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How much does independent living cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "2026 monthly fees range from $2,182 to $6,484 …"
}
}, …]
}
+ Organization / LocalBusiness sitewide,
MedicalOrganization on Drinkard's page,
Offer schema on Pricing.
Recognition & news
Each story links to the page it validates — and carries a quote.
13 Mar 2026 · Newsweek
America's Best CCRCs, three years running
What the ranking measures, in Sean Huyett's words — and what it means for Hearthside and Drinkard families.
7 Aug 2026 · Community
Senator Peake visits with LeadingAge Virginia
Life Plan Community legislation, and why a 46-year-old nonprofit was the place to discuss it.
13 Aug 2026 · WSET
"Living in the Heart of Virginia"
The television segment, with the residents who appear in it.
9
Westminster Canterbury of Lynchburg
501 VES Road Lynchburg, VA 24503 Main 434-386-3500 Residency 434-386-3305 · Healthcare 434-386-3402 · Employment 434-386-3400
A nonprofit Life Plan Community, CARF-CCAC accredited, member of LeadingAge. Governed by a non-compensated Board of Trustees.
Ask WestminsterAnswers from our own pages · private AI●
Is Hearthside open to people who don't live at Westminster Canterbury?
Yes — Hearthside assisted living accepts direct admissions from the community. Call 434-386-3402 to talk with healthcare admissions.Source: Assisted Living at Hearthside
Ask about pricing, care levels, visiting…
What changed and why
1
Navigation and five service-line pagesFixes the critical finding: the community appears for "assisted living / memory care Lynchburg VA" only if a page exists to rank.
2
Pricing as a page, not a PDFTurns the market's most transparent fee schedule into something search and AI can quote — displacing MyCaringPlan's "$7,349".
3
Schema everywhereOrganization, LocalBusiness, MedicalOrganization, FAQPage and Offer — so the site, not the directories, defines Westminster Canterbury.
4
One H1, a keyworded title, real alt textThe baseline Google needs to trust the page; also the accessibility your audience needs.
5
Trust strip and Recognition blockNewsweek, CMS, CARF and the Gold Award move from 35-word posts to the fold.
6
Template debt removedCorrect Instagram link, gallery replaced with a real "Life here" grid, "About US" fixed.
7
Two clear CTAs"Schedule a visit" and "See 2026 pricing" everywhere the four phone numbers used to stand alone.
8
An assistant, as an idea"Ask Westminster" answers care-level and pricing questions from your own content, after hours, privately.